Todd Johnson is an award-winning photographer whose work with automobiles and action photography has been leading a new generation of shooters for nearly a decade. He chose his career path early and honed his craft at the Art Institute of Boston. After graduating, Todd entered the wild world of advertising and spent eight years working for photographer Clint Clemens. Relocating to Los Angeles in 1991 and launching out on his own, Todd now handles all national and international production from his facilities in Culver City.
Because of Todd's hands-on approach to all aspects of his work, art directors frequently contact Todd before they pitch ideas to clients. To maximize creative potential, Todd prefers to tackle scouting responsibilities himself when he begins a new project. He often returns not only with the perfect location but also with ideas above and beyond the project's original objectives. His eye for composition and knowledge of light, especially as it plays off sheet metal, takes over next.
Todd's background in large-scale production means that he plans projects fully, anticipating and resolving potential problems well in advance. While Todd's photographs may look like one-in-a-million lucky shots, they are actually the result of careful planning and Todd's own approach to electronic imaging. Todd's personal attention to his work opens up new avenues for capturing the emotional appeal of the automobile.
Todd deliberately works with only a few clients at a time so he can devote himself to each step of any project even in the busiest time of year. Saatchi and Saatchi of LA have hired Todd repeatedly for the last eight years to shoot for Toyota, often at Toyota's request. Todd's work for Toyota includes the launch of the Sequoia, RAV4, New Tacoma, and PreRunner as well as work on Supra, Solara, Camry, Land Cruiser, Avalon, T100, Celica, and Tercel.
Moreover, Todd has a continued relationship with Carmichael Lynch and Harley-Davidson. He shot their full-line product literature books for them in 1997 and 1999, as well as their national print. This work has garnered several awards, including a two statues from the IAAA, and international recognition in Cannes, ARCHIVE, Print Magazine, Advertising Age, the Kelly Awards, Communication Arts and American Advertising. It has also become Harley's most requested photography in history.
Other clients include Opel, Suzuki, Coca-Cola, Kodak, Mazda, Infiniti, Nissan, Mercedes, Sea-Doo, Mack Trucks, Wired, Polaris, Mitsubishi, Honda, Mercury, and BF Goodrich.